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Baja Social Club

The Baja Social Club documentary, directed by James Masters and created by Marty Fiolka, captures the motorized culture of the iconic Baja Penninsula. Based on the story behind the founding of the first National Off-Road Racing Association (NORRA) Mexican 1000 in 1967, this band of pioneers, including five-time Baja winner Walker Evans and modern stars like Rick Johnson and Boyd Jaynes, returns to the roots of the extreme sport they helped create. They gather to rediscover themselves during present time’s General Tire NORRA Mexican 1000 Vintage Rally. Their ultimate hope is to inspire today’s generation to follow in their pioneering footsteps.

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