Sturgis Motorcycle Rally


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Sturgis. For decades it’s been the rallying cry of bikers from across North America.

Riding in the Black Hills of South Dakota is a bombardment of the senses – and elixir for the soul. So say the millions who pilgrimage to the Mecca of the motorcycle world every summer.

In the latest installment of the AMSOIL Signature Series, ride to Sturgis and hear from Jack Hoel, whose parents are credited with founding the world-famous rally. Find out how the world’s largest motorcycle rally started – and why it still draws nearly 400,000 bikers to the tiny South Dakota town each year.

To see previous AMSOIL Signature Series videos, click here.

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